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Whoever coined the business maxim, "The customer is always right," probably never had to investigate an insurance claim.

Why is insurance so complex? According to this contributor, it's because of 'the layers upon layers of archaic rules and laws.'

Insurers worldwide continue to face three key challenges in today's digital economy.

Improve cross-selling by reminding clients of your expertise, not just the number of policies you offer.

As customer expectations change, the way you process claims should too. Here's how to fix what's broken.

Insurers must understand how consumers shop and what attracts them to a brand.

Rates increase as more businesses use insurance to manage cyber risk.

Carriers offer some level of online capability for commercial customers and prospects, but functionality varies. Complexity with state laws and rating procedures add to the challenge of online sales.