If you’re not able to offer a unique cross-channel experience that allows consumers to gather information and interact with your brand where, when and how they choose, you risk losing their business to not only those within the insurance space, but also to noninsurance brands that have established relationships with consumers. (fotokitas/Adobe Stock) If you’re not able to offer a unique cross-channel experience that allows consumers to gather information and interact with your brand where, when and how they choose, you risk losing their business to not only those within the insurance space, but also to noninsurance brands that have established relationships with consumers. (fotokitas/Adobe Stock)

Though we’ve long been poised for digital disruption in the insurance industry, greater technological capabilities have quickly become a necessity in the wake of the pandemic, emerging markets, developing economies and changing consumer demands — among a host of other events.

The business of insurance is simply no longer as predictable as it once was, so providers must shift their focus from traditional means of selling to new, convenient ways of buying through personalized digital experiences across all touchpoints of the buyer’s journey. After all, it’s what all other commercial brands offer, and consumers expect as much. So why shouldn’t carriers, agencies and brokerages embrace personalization in insurance?

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.