Are you staying ahead of the curve on shifting life insurance trends? New research reveals valuable insights into the demographics fueling the demand for life insurance. As consumer preferences and financial concerns evolve, it is important to understand who is shopping for coverage and why.

In this report, you’ll learn about the unique circumstances and values driving life insurance purchases among key consumer segments like Gen Z, Black and Multiracial communities, and single mothers.

Download this white paper and you will:

Understand the financial stressors impacting Black and Multiracial consumers and how to better address their needs.
Gain insight into Gen Z’s increasing interest in life insurance and how to make your offerings more accessible to them.
Learn why single mothers are a growing market for life insurance and what concerns drive their purchasing decisions.
Explore how financial priorities and family dynamics influence the life insurance market across different demographics.
Access data-driven strategies to refine your marketing efforts and connect with underserved life insurance shoppers.

TruStage™ Insurance products and programs are issued by CMFG Life Insurance Company, MEMBERS Life Insurance Company and other leading insurance companies. The insurance offered is not a deposit and is not federally insured, sold, or guaranteed by any financial institution. Product and features may vary and not be available in all states. All guarantees are based on the claims-paying ability of the insurer. Corporate Headquarters 5910 Mineral Point Road, Madison, WI 53705

GEN-7407076.1-1224-0127 ©TruStage

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