A similar homeowner's product offered by 1,000 odd companies is not revolutionary. Providing a highly-accurate quote for your home in 15 seconds? That is revolutionary. (iStock) A similar homeowner's product offered by 1,000 odd companies is not revolutionary. Providing a highly-accurate quote for your home in 15 seconds? That is revolutionary. (iStock)

Editor's note: This column was submitted in response to the recent commentary, "Hey InsurTechs: Here's why you will likely fail," by Karlyn Carnahan, head of the Americas in the Property Causality division at Celent.

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