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Cross-selling is often referred to as “account rounding.” (iStock) Cross-selling is often referred to as “account rounding.” (iStock)

Cross-selling is one of the most powerful ways insurance agents can not only grow their business while deepening relationships with their existing clients.

Despite its many benefits, some agents are hesitant to approach clients about purchasing additional policies. If you’re afraid of bugging your clients by reaching out to them, don’t be. In fact, according to Deloitte, 60% of insurance consumers feel that their insurance agents don’t offer any value after purchasing a policy.

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