"For an everyday consumer, if you have to have a big glossary to explain your jargon, I think your jargon is wrong," says Geoff Keast, vice president of sales at INSTANDA. (Credit: Andrey Popov/Adobe Stock)
Insurance policies are filled with confusing, albeit regulated, terms. It's no surprise many homeowners have difficulty understanding their policies, but is this disconnect costing insurers? Would agents and brokers sell more policies if potential insureds weren't bogged down by insurance jargon and legalese? It's an interesting concept that Geoff Keast, vice president of sales at INSTANDA, thinks will help policyholders and insurance companies prosper.
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