Small businesses rely on independent agents and brokers who actas risk advisors and have a deep understanding of theirbusinesses—and rank insurers on the breadth and quality of theirpolicy offerings, according to the J.D. Power 2013 U.S. SmallBusiness Commercial Insurance Study.
Based on responses from nearly 4,000 insurance decision makersat small companies (those with fewer than 50 employees), theinaugural study examines overall customer satisfaction, insuranceshopping and purchase behavior among these buyers.
Overall satisfaction with the insurance-buying experience wasbased on five factors (in order of importance): interaction, policyofferings, price, billing and payment, and claims.
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