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"uri": "/2021/03/04/two-insurtech-trends-that-help-agents-serve-as-risk-advisors/",
"title": "Two InsurTech trends that help agents serve as risk advisors",
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"summary": "What once may have been considered a nice-to-have tool is rapidly becoming essential for insurance agency survival.",
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{
"uri": "/2021/02/17/todays-insurance-agency-more-flexible-connected-and-profitable/",
"title": "Today's insurance agency: More flexible, connected and profitable",
"byline": "Rick Fox",
"kicker": "Commentary",
"prettyDate": "February 17, 2021",
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"summary": "Insurance agencies are now more willing to break out of their technology comfort zone.",
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{
"uri": "/2018/11/09/how-to-become-an-insurance-thought-leader-on-linkedin/",
"title": "How to become an insurance thought leader on LinkedIn",
"byline": "Rick Fox",
"kicker": "Commentary",
"prettyDate": "November 09, 2018",
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"summary": "LinkedIn may offer the best opportunities among the many ways on social media to showcase your insurance expertise.",
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{
"uri": "/2018/08/06/insurance-marketing-campaigns-must-underscore-agency-value/",
"title": "Insurance marketing campaigns must underscore agency value",
"byline": "Rick Fox",
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"prettyDate": "August 06, 2018",
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"summary": "Improve cross-selling by reminding clients of your expertise, not just the number of policies you offer.",
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{
"uri": "/2018/06/26/the-4-elements-of-brand-voice-in-insurance/",
"title": "The 4 elements of 'brand voice' in insurance",
"byline": "Rick Fox",
"kicker": "Commentary",
"prettyDate": "June 26, 2018",
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"summary": "Taking charge of brand management is one of the most crucial things agents or brokers can do to grow their business.",
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{
"uri": "/2018/05/14/jump-start-insurance-education-content-with-these-goals-steps/",
"title": "Jump-start insurance education content with these goals, steps",
"byline": "Rick Fox",
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"prettyDate": "May 14, 2018",
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"summary": "Consumers want better information from their agents in order to make informed choices about risk mitigation.",
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{
"uri": "/2018/03/26/insurance-agents-and-online-reputation-management/",
"title": "Insurance agents and online reputation management",
"byline": "Rick Fox",
"kicker": "Commentary",
"prettyDate": "March 26, 2018",
"timeToRead": "5 minute",
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"summary": "As insurance agents venture into the realm of marketing themselves online, there is often a question of what image they should portray.",
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{
"uri": "/2018/02/28/insurance-agents-and-online-reputation-management-2/",
"title": "Insurance agents and online reputation management",
"byline": "Rick Fox",
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"prettyDate": "February 28, 2018",
"timeToRead": "5 minute",
"image": {
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"summary": "As insurance agents venture into the realm of marketing themselves online, there is often a question of what image they should portray.",
"body": null
},
{
"uri": "/2018/02/12/heres-how-to-establish-your-insurance-marketing-cadence/",
"title": "Here's how to establish your insurance ‘marketing cadence’",
"byline": "Rick Fox",
"kicker": "Market Insights",
"prettyDate": "February 12, 2018",
"timeToRead": "6 minute",
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],
"summary": "Perfect your email and blog publishing to grow your insurance business audience.",
"body": null
},
{
"uri": "/2018/01/17/5-social-marketing-trends-for-insurance-agents-in-2018/",
"title": "5 social marketing trends for insurance agents in 2018",
"byline": "Rick Fox",
"kicker": "News",
"prettyDate": "January 17, 2018",
"timeToRead": "6 minute",
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"summary": "Social media marketing has been accepted as one of the best practices for spreading an insurance marketing message and establishing a brand.",
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}
]
}
}