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Insurance agents and brokers are just like any other business when it comes to working with their brand. They need to define it, capture it and express it well in order to communicate the right message to prospects and clients. It is one of the most crucial things agents or brokers can do to grow their business.

The way that your brand is expressed through your marketing and advertising can be referred to as your "brand voice." There are four important elements to consider when defining your agency's voice.

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