{
  "author": {
    "name": "Rob Ekern",
    "webUrl": "/author/profile/rob-ekern/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 5,
    "social": [],
    "articles": [
      {
        "uri": "/2006/10/08/three-legged-stool-will-make-or-break-insurance/",
        "title": "Three-Legged Stool Will Make Or Break Insurance",
        "byline": "Rob Ekern",
        "kicker": "",
        "prettyDate": "October 08, 2006",
        "timeToRead": "6 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/rob-ekern/",
            "name": "Rob Ekern"
          }
        ],
        "kickerNode": [],
        "summary": "Our industry has been compared to a three-legged stool--held up by carriers, brokers and clients. All three legs are intended to work in harmony so that our business remains healthy and vibrant.",
        "body": null
      },
      {
        "uri": "/2003/08/05/the-new-definition-of-value/",
        "title": "The New Definition Of Value",
        "byline": "Rob Ekern",
        "kicker": "",
        "prettyDate": "August 05, 2003",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/rob-ekern/",
            "name": "Rob Ekern"
          }
        ],
        "kickerNode": [],
        "summary": "The New Definition Of ValueThe insurance industry has long struggled with the concept of value.Historically, we have defined value as a direct function of price. ...",
        "body": null
      },
      {
        "uri": "/2002/03/11/quote-contest-a-recipe-for-disaster/",
        "title": "Quote Contest: A Recipe For Disaster",
        "byline": "Rob Ekern",
        "kicker": "",
        "prettyDate": "March 11, 2002",
        "timeToRead": "1 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/rob-ekern/",
            "name": "Rob Ekern"
          }
        ],
        "kickerNode": [],
        "summary": "Quote Contest: A Recipe For DisasterThe hard market cycle has created significant challenges for agents and brokers across North America. As the marketplace continues to ...",
        "body": null
      },
      {
        "uri": "/2001/10/14/tcor-a-brokers-secret-weapon/",
        "title": "TCOR: A Broker's Secret Weapon",
        "byline": "Rob Ekern",
        "kicker": "",
        "prettyDate": "October 14, 2001",
        "timeToRead": "2 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/rob-ekern/",
            "name": "Rob Ekern"
          }
        ],
        "kickerNode": [],
        "summary": "TCOR: A Broker's Secret Weapon To get the most out of the concept of the total cost of risk (TCOR), brokerage firms must:Create a ...",
        "body": null
      },
      {
        "uri": "/2001/10/14/brokers-need-to-sell-on-value-not-price/",
        "title": "Brokers Need To Sell On Value, Not Price",
        "byline": "Rob Ekern",
        "kicker": "",
        "prettyDate": "October 14, 2001",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/rob-ekern/",
            "name": "Rob Ekern"
          }
        ],
        "kickerNode": [],
        "summary": "Brokers Need To Sell On Value, Not PriceDuring my career as a broker with Willis Corroon, I was fortunate to spend some time with Robert ...",
        "body": null
      }
    ]
  }
}