Our industry has been compared to a three-legged stool--held upby carriers, brokers and clients. All three legs are intended towork in harmony so that our business remains healthy and vibrant.Competition is at the heart of our vibrancy, along with new revenuegrowth and the ability to provide clients with value.

Over the course of the past several years, however, an entirelynew perspective has entered the competitive arena. The firms thathave embraced it will prosper, while those that don't will sinkinto the abyss of price and commodity sales. This new perspectiveis the ability to differentiate based upon a quantifiable valueproposition.

There are several reasons why this new business style has gaineda tremendous amount of momentum inside the brokerage/carrier/clientrelationship. Here are just a few:

Continue Reading for Free

Register and gain access to:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.