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It is time to become more accessible, more responsive and more personal with customers. Here's how to do that.

Yes, it can and will be done. Some agents say they are more than prepared to tackle competition from the Internet giant. Here are their best tips.

Consumer reviews of businesses, products and service is growing its influence over other consumers action than ever before. Apps like Yelp, Foursquare, Around Us and more are built around the idea that sharing our opinions is a part of social engagement.

The average agent has limited time and marketing resources to develop a lead-generating website. Turns out, they may not even be worth the effort anyway.

Buyers are speculating that the $22 billion market can continue its streak without an annual loss even as Warren Buffett said last week that Berkshire Hathaway Inc. is avoiding writing hurricane insurance in Florida because premiums have been pushed too low.

As customers increasingly choose to shop online for insurance, and many clients gravitate toward a mobile experience, a robust Internet presence for agencies has never been more necessary. An independent panel of judges reviewed and graded the nominations for NU's Best Agency Websites award program on factors including appearance, mobility,...

Every once in a while I find this columns deadline looming and I begin to panic because I havent been able to find a solid topic about which to write. This is one of those times.

Every once in a while I find this columns deadline looming and I begin to panic because I havent been able to find a solid topic about which to write. This is one of those times.