As customers increasingly choose to shop online for insurance, and many clients gravitate toward a mobile experience, a robust Internet presence for agencies has never been more necessary. An independent panel of judges reviewed and graded the nominations for NU‘s Best Agency Websites award program on factors including appearance, mobility, brand awareness, services offered and multimedia: Our top selections follow.

1. R&R Insurance Services

Three years ago, R&R Insurance Services in southeastern Wisconsin came to the same conclusion as Guy Kawasaki, former chief evangelist at Apple: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”

Back then, the agency’s website was antiquated and unfriendly, but it did offer valuable content; the agency provides commercial, personal and benefits services. Prospects and clients weren’t attracted to the website through traditional marketing methods, however, and as such, agency knowledge wasn’t being passed on effectively.

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