TRANZACT, a portfolio company of Halyard Capital and a provider of end-to-end customer acquisition solutions, announced it has enhanced its online insurance customer acquisition capability by acquiring The Credo Group. With its relationships with leading insurance brands, The Credo Group has built an online lead generation and customer acquisition capability that supports TRANZACT's focus on scaling its insurance marketing solutions. TRANZACT provides The Credo Group with technology, infrastructure, and management depth that will allow for growth.

"The Credo Group acquisition is a perfect strategic fit for TRANZACT for three main reasons," says David Graf, TRANZACT's president and CEO. "First, it extends our position as the market leader in our strategy of convergent marketing, in which we fully integrate and execute on and offline programs to drive efficient customer acquisition solutions. Second, it improves our online insurance lead generation and customer acquisition capabilities, broadening our reach into the financial services sector. And third, it complements our strategy of acquiring specialized assets that TRANZACT can help to grow."

Kevin McKenna, founder and CEO of The Credo Group, sees his company's clients benefiting from the TRANZACT transaction. "By joining forces with TRANZACT, we will be able to enhance our information technology infrastructure as well as our range of strategic and marketing execution capabilities that our clients want and need," he says.