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One of the fundamental business changes wrought by the Web and the explosion of digital commerce and social networking is that essentially every large company is now a major creator of content.

Assess, brand, cultivate and define to make a Web presence

Since AA&B's December 2009 cover story "Diving Into Internet Marketing," the social media world has gone from a swimming pool to an ocean, with most of your carriers and customers busy on Facebook, LinkedIn and Twitter. Are you swimming, sinking or just treading water?

Gaddafi, the economy and other trends have an impact on insurance sales and risk management.