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Creating a lasting footprint requires communicating through social media, community involvement and much more.

LinkedIn may offer the best opportunities among the many ways on social media to showcase your insurance expertise.

SEO can have a big impact on small businesses like insurance agencies.

Your insurance agency website is your 24/7 store front.

News from PacWest Alliance Insurance Services Inc., Worldwide Facilities LLC, NI Holdings Inc. and more.

Consumers want better information from their agents in order to make informed choices about risk mitigation.

A good 'nurture campaign' that includes video will work for you 24/7, even when you're not there to do the selling yourself.

As insurance agents venture into the realm of marketing themselves online, there is often a question of what image they should portray.