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It’s well known that video marketing is effective. It can increase your search engine rankings and the amount of time people spend on your website. Studies have also shown that video clips are shared 12 times more often on social media than simple text and links alone.

Related: What live video streaming can do for your agency

The problem is that many advisors are falling into the trap of doing videos just for the sake of doing videos. This only creates more noise and does not really serve the advisor as well as it should.

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