When it comes to long-term care insurance, many business ownersare still unaware of the significant tax-savings benefitsavailable. "Business owners have exclusive tax benefits thatindividuals don't enjoy," explains Jesse Slome, Executive Directorof the American Association for Long-Term Care Insurance, LosAngeles. "Corporations can use 100 percent tax-deductible businessdollars for long-term care insurance for owners and their spouses.Owners can select who receives corporate-paid coverage and premiumscan be fully pre-paid prior to when the owner's retirementbegins."

To help agents and brokers market tax advantaged long-term careinsurance to their clients who are business owners orself-employed, the American Association for Long-Term CareInsurance (AALTCI) has introduced a Marketing & Sales ToolKit.

"The kit contains everything a producer needs to make the salesimple including a 50-minute audio interview with four leadingexperts who successfully focus on selling to business owners, twohighly colorful countertop office displays, generic marketingmaterial and 20 copies of the 2007 edition of the Business Owner'sGuide To Tax-Qualified Long-Term Care Protection," Slomeexplains.

"The first producer who promotes and explains the taxdeductibility of long-term care insurance to owners has significantsales advantages," Slome notes. "And, average premiums for policysales are typically larger because owners of profitable businessseek to maximize the tax deductible advantages and let Uncle Samshare in the cost of their benefits."

The LTC Marketing & Sales Tool Kit is available for $49 toAssociation members ($89 for non-members) and can be ordered bycalling the American Association for Long-Term Care Insurance at(818) 597-3227.