Also known as a Wait-and-See agreement, it is simply a buy-sell contractual agreement between two unrelated parties that kicks in when a specific event occurs.
Small-business insurance carriers are grappling with whether to sell directly to consumers over the web, but they're fearful of undermining their existing distribution force.
What might convince small-business owners to give up their agent or broker and buy insurance directly from a carrier, and what concerns might discourage them from doing so even if theyre open to the idea?