Selling is not a numbers game.
It's a predictable result based on a formal process with an expected conclusion.
The single most significant differentiator between those viewed by their buyers as simply vendors and those viewed as trusted professional advocates is the sales culture. It starts with the agency leadership and should transcend throughout the organization. Everyone in the organization should understand the tangible process and the defined buying experience in order for the culture to take root and grow.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
