Just a few years ago, spiked seltzers were the new, popular drink at bars and restaurants across the country. Everywhere you turned, you would see White Claw or Bud Light Seltzer in high demand at happy hours and elsewhere. The brewing industry changes fast though, and in the past few years a new contender for the hottest drink has emerged: the canned cocktail.
During the pandemic, as alcohol sales skyrocketed, breweries and cideries saw an opportunity to diversify their product offerings and mitigate potential fallout from the supply chain shortages. Supply chain struggles have disrupted some breweries' ability to maintain their normal beer lineup and product inventory, so canned cocktails became a popular new option. In 2021, sales of premixed cocktails rose 42.3% to $1.6 billion and ranked second only to vodka in terms of volume consumption according to the Distilled Spirits Council of the U.S.
That same study asked consumers why they had started leaning in the direction of ready-to-drink beverages, which include canned cocktails, and the results help explain this new trend. Most (94%) of consumers stated it was because ready-to-drink beverages provided them with their preferred flavor choice, 92% said ready-to-drink beverages were more convenient and 92% stated these beverages taste better than beer.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
