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Targetting the next generation of insurance customers, Travelers asked millennials what they wanted in an insurance plan, and came up with Traverse.

Millennials are credited — or blamed, depending on your point of view — with accelerating the pace of disruption in the insurance industry. Thanks to their habits of buying online, on mobile devices and at all hours, start-ups like Lemonade began selling insurance online, conducting all transactions electronically, using chatbots to answer customer questions and customizing the product offerings to be “just enough” insurance primarily for the millennial market.

Danielle Ling

As the Associate Editor of Online Features & Multimedia for PC360, Danielle Ling writes and edits feature articles for both online and print publications. Danielle heads PC360's video department, producing news packages and animated videos for the site. A University of Maryland and Philip Merrill College of Journalism alum, prior to this role, Danielle served as a video journalist for Verizon FiOS 1 News NJ on the show "Push Pause." Connect with Danielle on LinkedIn or email her at dling@alm.com

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