Marketing is the key to finding and nurturing qualified prospects to maximize your sales pipeline. However, when insurance agents use social platforms, they typically overlook a specific tool that can identify and engage highly qualified prospects.
That tool is advertising on Facebook and LinkedIn.
You may already know that the overall organic reach of Facebook posts is in a slow and steady decline. More and more people see fewer and fewer of your posts — even if they liked your agency page.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
