Updates: The discount for Texas drivers is now 5percent, and Arizona drivers may earn a 10 percentdiscount.

Esurance, the direct-to-consumer personal auto insurer, isoffering drivers inTexasa 10 percent discount on their carinsurance for “liking” Esurance on Facebook.

The “Like to Save” discount is the first car insurance discountof any kind strictly for Facebook users, according to Esurance. Thecompany says it is a natural extension of Esurance's heritage as acompany born of the Internet and using the latest technology tobetter serve customers.

Esurance is offering the discount to embrace the number ofTexans using Facebook. According to social media analytics companySocialbakers,Texas has the second largest Facebook userpopulation in theUnited States with 12,762,340 users, as of July9.

In addition, three majorTexascities collectively account formore than four million Facebook users:

• Houston– 1,846,600 users
• Dallas– 1,319,920 users
• San Antonio– 854,200 users

Consumers in Texascan go to www.esurance.com/like2saveto get an online car insurance quote. During the quoting processthey can elect to “like” Esurance for an immediate ten percentdiscount on their policy.

The discount is also applied to future policy terms, and is inaddition to various other discounts that Esurance offers. Thisdiscount is not sponsored, endorsed or administered by Facebook,according to Esurance.