I've discussed the value of having an on-campus presence, and described how you can help a university build its own risk management and insurance program with little of its own funding.

But just because you build it, doesn't mean they will come. It's not the Field of Dreams. Universities must actively make students aware of careers in the insurance industry and the educational courses that prepare students for them.

So what attracts students? In short, it's money, networking events, mentorships, internships, and jobs.

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