NU Online News Service, Aug. 11, 2:04 p.m. EDT
The use of social media by surplus lines insurers and agents to promote business is advertising, a legal expert explains in a National Underwriter special feature this week.
In the lead article of this week's edition of NU's E&S/Specialty Lines Extra, Susan T. Stead, a partner at Nelson Levine de Luca & Horst, notes that while the casual nature of social media sites, such as Facebook and LinkedIn, might suggest otherwise, the use of social media is subject to state insurance laws that govern advertising and unfair trade practices.
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