Did you folks happen to catch the premiere episode of "Undercover Boss" on CBS Sunday night, after the Super Bowl? It's about CEOs taking on lower-level jobs in their companies, where they get their hands dirty and see how their operation really functions. I think it would be a great idea if insurance industry CEOs did that at least once a year–on- or off-camera!

Wouldn't it be great if an insurance company CEO had to go out with adjusters to settle some difficult claims? Or if they had to man the phones for a few days in the Claims Department and deal with enraged claimants?

What about if they had to underwrite and price some hard-to-place accounts? Or go meet with their independent agents (especially if they had to deliver the bad news in person that an agency was in danger of losing their appointment with the carrier if they don't deliver more business, or are having their commissions cut, or that the carrier is pulling out of a line or state altogether)?