One lesson clear to anyone who's been involved in insurance for decades is that time-honored coverages–even those seemingly as old as S&H Green Stamps–need to be examined and tailored to individual customer situations.

Directors and officers liability insurance runoff policies aren't quite that old, but the first one I wrote was for Sperry & Hutchinson, a company founded in 1896, which (for those not old enough to remember) ran a popular rewards program that some view as the precursor to today's frequent-flyer systems.

Well-known to U.S. consumers buying everything from groceries to gasoline from the 1930s through the 1980s, S&H sold stamps to retailers, who in turn gave them to customers as bonuses with every purchase. Collect enough and shoppers could use them to claim valuable prizes from the local Green Shield shop or catalogue.

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