While much of the news around social media and insurance has focused on direct writers and major-branded agency forces, new research from Novarica shows more than 70 percent of insurers that distribute through independent agents also use Facebook, Twitter, or LinkedIn as a part of their communications strategies.
While much of the news around social media and insurance has focused on direct writers and major-branded agency forces, new research from Novarica shows more than 70 percent of insurers that distribute through independent agents also use Facebook, Twitter, or LinkedIn as a part of their communications strategies.
For the past two-and-a-half years, members of IASA have been taking the pulse of the insurance community. Now theyre upgrading their survey distribution methods via social media outlets to better attract feedback from the thousands of IASA members.