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While much of the news around social media and insurance has focused on direct writers and major-branded agency forces, new research from Novarica shows more than 70 percent of insurers that distribute through independent agents also use Facebook, Twitter, or LinkedIn as a part of their communications strategies.

The report, “Insurer Social Media Strategies for Independent Agent Distribution,” also found that over 40 percent of insurers surveyed have no official social media policy in place—setting insurers up for compliance risk and a limited ability to capitalize on the technology.

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