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By now you’re probably sick of hearing about how important it is for your business to be involved in social media. Chances are if you’re reading this, you’re already actively engaged on Facebook, Twitter, LinkedIn and elsewhere.

Stats bear this out: A new study from InSites Consulting finds that 80 percent of American companies use Facebook, 45 percent have a Twitter account, 48 percent are present on LinkedIn and 31 percent use YouTube.

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