{
  "author": {
    "name": "Sales Society",
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    "articles": [
      {
        "uri": "/2021/05/04/9-steps-to-establishing-your-insurance-niche/",
        "title": "9 steps to establishing your insurance niche",
        "byline": "American Insurance Marketing & Sales Society",
        "kicker": "Slideshow",
        "prettyDate": "May 04, 2021",
        "timeToRead": "2 minute",
        "image": {
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        "summary": "Even during a pandemic, niche marketing is a valuable method that insurance agents rely on to grow their business.",
        "body": null
      }
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}