Whether you are new to insurance or an industry veteran, growing your book of business is a top priority. Over the past year, many insurance agencies had to change the way they conducted business, making it challenging to experience growth. Even during a pandemic, one valuable method that agents rely on is niche marketing. While niche marketing is a long-established practice, the process takes time, commitment, and the willingness to pivot when necessary. The slideshow above illustrates nine steps for identifying and creating a successful niche in your insurance agency. While the coronavirus pandemic has limited networking, on-site visits, and building relationships in-person, there are lessons learned that can translate into new ways to grow your agency. Establishing a niche market doesn't happen overnight, but it will offer your agency incredible value long-term. Put these nine steps into practice and watch your agency sales soar. Establishing a niche in an agency is a common theme discussed among members of the American Insurance Marketing & Sales Society (AIMS) and during Certified Professional Insurance Agent (CPIA) seminars.  The AIMS Society offers programs and services that help insurance agents build their marketing and sales expertise.  To learn more about the AIMS Society, visit www.aimssociety.org. See also:

• 10 sales & marketing tips for the digital era
• Agents, try these tactics to tap new niches and broader geographies
• The 4 components of finding a niche for your insurance agency