The combination of widespread 'Zooming' and effective marketing now mean that agents can define to a greater degree than ever the kinds of prospects and clients they serve. (Photo: Shutterstock) The combination of widespread ‘Zooming’ and effective marketing now mean that agents can define to a greater degree than ever the kinds of prospects and clients they serve. (Photo: Shutterstock)

Agents have certainly faced new sales and marketing challenges over the last six months, but internet marketing and an acceleration in the use of video conferencing technology has created new opportunities for geographic expansion. Opportunities abound for agents willing to think outside the box.

Traditionally, agents focused their businesses in their local communities, sometimes expanding their marketing within their home state or region; rarely did they go national. There are two historical impediments to broadening agency marketing beyond their hometown: cost of marketing and difficulty in establishing relationships without onerous travel.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.