A basic tenet of marketing is to provide a unique, engaging and, in the digital era, highly personalized experience. To achieve this, providers need to enhance a number of key technologies like data collection and analysis. (Photo: Sikov/Adobe Stock)
Insurance providers were certainly not immune to the disruptions caused by COVID-19. Just as it disrupted manufacturing, supply chains, travel and other commercial sectors, insurance companies have had to adjust rapidly to the dramatic changes the pandemic brought to daily life. A recent survey by NielsenIQ data showed that 67% of consumers have changed their buying habits due to the virus, and this would include the consumption of insurance products and services.
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