A conservative AI approach guarantees fair premium prices and claims processing and safeguards insurers from future liability as regulations reshape the Wild Wild West of AI in insurance. (Credit: Epic Photos/Adobe Stock) A conservative AI approach guarantees fair premium prices and claims processing and safeguards insurers from future liability as regulations reshape the Wild Wild West of AI in insurance. (Credit: Epic Photos/Adobe Stock)

Businesses of any type have an ethical responsibility to conduct their affairs with care, respect, accountability, honesty and respect for the law. Ethics is especially essential in the insurance industry where moral obligations collide with government regulations. The rise of artificial intelligence (AI) in insurance has brought business ethics to the forefront, with many insurers weighing the benefits of AI against the potential for liability when regulations catch up to technological advancements.

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Ashley Hattle-Cleminshaw

Ashley Hattle-Cleminshaw serves as ALM's PropertyCasualty360 Senior Editor. She brings 10 years of experience in journalism and communications to the editorial team. Reach her by sending an e-mail to [email protected].