Customer satisfaction is an important ingredient for any successful business.
A new survey has found that the single most critical factor between a customer and a commercial insurance broker is the quality of advice and guidance provided. For commercial insurers, the same study concluded that the more profitable the book of business an insurer has, the greater the likelihood that the insurer will also have high levels of customer satisfaction.
The J.D. Power 2016 Large Commercial Insurance Study, now in its third year, was conducted in conjunction with RIMS, the not-for-profit organization with a membership of more than 11,000 risk management professionals located in more than 60 countries.
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