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Auto insurers who take advantage of the opportunities posed by the 'Internet of Things' will differentiate themselves in a commoditized market. (Shutterstock/My Life Graphic)

Driverless cars may well represent the future of the automobile industry, leaving the insurance industry to grapple with the implications. However, that future may be relatively far off–10, 15, or 20 years from now. The big question for insurers today is how to use the latest technologies available to enhance the customer experience. Auto insurers have a tremendous opportunity to add value for their customers, and to differentiate themselves from their competitors in the process.

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