A study from Bain & Co. recently detailedthe different levels of insurance customer, and revealed surprisingfindings that suggests that insurers are alienating the mostvaluable clients by focusing primarily on digitalinvestments.
|Instead, the study proves the need for multichannel engagement,as customers expect to access information anytime, anywhere. Theindustry has to evolve its business and customer service models tointeract with customers through a variety of touch points,including online, face-to-face, videochat and otherplatforms.
|With multichannel engagement as the wave of all future insuranceindustry interactions, Applied Systems compiled the followinginfographic, based on their recent whitepaper, detailingfacts and statistics of multichannel engagements or agents andbrokers.
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