In the realm of relationships, the bond between risk managers and their insurance brokers is right up there with that of patient/doctor or lawyer/client. Many of these relationships last as long—or longer—than the average marriage, and the good ones are built on many of the same elements: trust, growth, reciprocity and good communication.
But unlike a personal relationship, the risk manager/broker bond leaves no room for error. A communication misstep on the part of either party could result in a coverage gap that could prove financially devastating for the client, and in turn get the broker tossed out the door.
And in today's intensely competitive insurance marketplace, it's a relationship that gets re-evaluated regularly.
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