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Sitting down with the first vice president of the Homestreet Insurance Agency.

Agents know that the best and easiest way to grow their businesses is through cross-selling. However, most agencies only sell, on average, two or less policies per account. According to a Bain & Co. study, new customer acquisition can cost five times more than retaining an existing customer. Despite knowing...

Be hands off. An automated e-mail marketing system will free the limited time your staff has and identify low-hanging fruit thats ideal for cross-selling.

Carriers that differentiate their customer service experience through a carefully designed, thoughtfully executed and adaptable digital strategy are more successful than their competitors at reducing customer service costs while increasing customer satisfaction and retention. And that's not all.

Yes, it can and will be done. Some agents say they are more than prepared to tackle competition from the Internet giant. Here are their best tips.

Four years ago, Apple trademarked the phrase, There's an app for that. With more than 1.2 million offerings in the iTunes App Store and about 1.4 million in Google Play it would seem that the phrase is more true than not. However, only a few general-market agent productivity...

Agents and carriers can work together for mutually beneficial results. Here's how.

Insurance brokers and agents have to move away from product silos and become consultants to business, according to the latest Ernst & Young Global Survey.