An agent’s greatest source of competition? Carriers’ direct sales via the online channel, according to a recent Accenture survey of independent agents.

The report, “Evolving to Compete and Win in the Long-Term,” said that nearly three-quarters (71%) of the surveyed 1,158 U.S. independent P&C agents indicate that the threat took the form of lower prices, while 48% saw better brand recognition and more effective marketing as key elements of that competition.

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