For the best independent agents, it’s all about selling value. Consider, for example, the case where a devastating fire destroys an insured’s home. Then, consider the credibility established and the loyalty earned by the agent who counseled his customer to purchase guaranteed replacement coverage, enabling the insured to replace her...
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{
"author": {
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{
"uri": "/2011/05/31/sell-value/",
"title": "Sell Value",
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"summary": "For the best independent agents, it’s all about selling value. Consider, for example, the case where a devastating fire destroys an insured’s home. Then, consider the credibility established and the loyalty earned by the agent who counseled his customer to purchase guaranteed replacement coverage, enabling the insured to replace her...",
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