A new claims management company announced its launch at theannual Risk and Insurance Management Society meeting in New Orleanstoday.

The founding executives of Oklahoma City, Okla.-basedClaimetrics asserted the company's focus on “provable, efficientresults and true alignment of interests” sets it apart from rivalorganizations.

“We are a disruptive force in the industry,” said Barry Bloom,president and chief operating officer of Claimetrics and leadingproponent for the use of metrics in analyzing claims data.

Mr. Bloom said the focus for decades has been on the process ofmanaging a claim.

“That's not our standard. Our goal is the result: to efficientlyresolve a claim, to positively impact the health and productivityof the workforce, and to lower total costs to the employer,” hesaid. “Those are measurable, provable results.”

Marshall Snipes, chief executive officer, explained that theleadership team of Claimetrics consists of top experts in theirrespective fields. “Our industry is, frankly, stuck in the legacysystems of the past,” he said.

“At Claimetrics, we were able to construct new, innovativesystems to meet the demands of a new business world,” he added.

Mr. Bloom was a senior executive at Sedgwick CMS Inc. and thenational practice leader, Claim Consulting Practice, at AON, andhas specialized in workers' compensation, liability andnon-occupational disability claims administration and integratedclinical managed care.

Mr. Snipes lists 35 years of experience from a spectrum ofindustries including insurance, oil and gas, investment banking andpublic accounting.