Marsh insurance brokerage said it is launching a brandingcampaign that will encourage businesses to focus on the positiveside of risk to give them a competitive advantage.

The company, a unit of New York-based professional services firmMarsh & McLennan, said the campaign aims to focus on suchissues as climate change regulations, supply chain disruptions andexpansion into China.

Marsh said it will use print, direct mail, event marketing andonline advertising. The campaign will express “our belief thereshould be a new, more complete approach to managing risk goingforward, and also signals to our clients and the market that Marshis back on its front foot,” said Brian Storms, chairman and chiefexecutive officer of Marsh, in a statement.

The campaign will run in print publications in the United Statesand globally. It will include The Wall Street Journal, The New YorkTimes, Financial Times, and other local and trade media, thecompany said.