You're a program administrator, and you've put together a great insurance program. It's certain to be profitable for you and your carriers and to provide excellent protection for insureds. Now, after all the time and effort you've spent putting the program together, comes the hard part: convincing retail agencies to take advantage of your program and market it to their clients and prospects.
At THOMCO, a program administrator, we've been successful because the eight programs we've developed are really good ones. But part of our success also comes from the fact that we're as serious about marketing the programs as we are about developing them. In this article, I'll discuss the "marketing weapons" we've found to be most effective in marketing our programs.
Distribution options
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
