Referrals Are Foundation of Selling
1. Seek out a systems-based approach.
2. Give clients more than service; give them anexperience.
3. Find your "natural niche," and never let it go.
4. Keep in touch to keep em happy.
5. Become a "list lord."
6. Make your office an "RR crossing."
7. Persuade your clients with a club.
8. Say it with flowersor more creative rewards.
9. Do it every day.
Maribeth Kuzmeski is a speaker, marketing consultant, businessowner and author. She is the president and founder of Red ZoneMarketing and can be contacted at [email protected]
Reproduced from National Underwriter Property &Casualty/Risk & Benefits Management Edition, October 31, 2003.Copyright 2003 by The National Underwriter Company in the serialpublication. All rights reserved.Copyright in this article as anindependent work may be held by the author.
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