Sales & Marketing

Successful marketing is what causes a client to choose one broker over another.

An all-women panel at the 2020 BenefitsPro Expo shared their insights on embracing change and promoting growth.

Here is how one agency tested its business continuity plan and adpated during the COVID-19 pandemic

In part three of this podcast series, marketing expert Peter Van Aartrijk shares the 'Powers' involved in creating a strong insurance brand.

News from Nationwide, Coalition, Risman Insurance Agencies and more.

Insurance companies must understand the complex set of marketing regulations in order to avoid regulatory risk.