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The simple act of marketing an insurance product can be a risky and costly endeavor. (Photo: Bigstock)

In the age of InsurTech and ever-evolving affinity marketing strategies, recent high profile matters serve as a sober reminder that marketing techniques in the insurance business are highly regulated and that the simple act of marketing an insurance product can be a risky and costly endeavor.

These cases emphasize to the insurance producer industry — and to unlicensed market participants — the critical importance of understanding the complex set of marketing regulations in order to avoid regulatory risk.

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