Sales & Marketing

A bad economy and a soft market: It's the same old story for the insurance industry. But instead of pinning hopes on an elusive hard market, insurers are focusing instead on new markets and creative ways of doing business to win in 2011 and beyond.

Industry consultants agree that properly recruiting, training and mentoring young talent provides great payoffs to agencies.

Wholesalers agree that focusing on customer service, finances and innovative programs and products are important factors to maintain stability during economic downturns.

Five highlights for agents and brokers from the second annual Aartrijk Brand Camp marketing event.

One CSR's story on how she went from a receptionist at an independent agency to hobnob in L.A. with "Flo" on the set of a Progressive commercial.

Carrie Reynolds at Alan Galvez Insurance responded to a unique claim request.