News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
Consumers' buying and shopping habits have changed. Think about what you do when you're thinking of buying a new product or service. For most people, the research process starts by going to the Internet and searching for that product or service.
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